Greg Mulvey.
Your customers are choosing more than a business. They’re choosing you.
I find the true stories behind what you’ve built and tell those stories everywhere your customers look: your photos and video, your website, your search results. And I keep telling them, so people trust you before they ever get in touch. One business per market, so I’m never working for your competition.
Proof
Mike DiDomenico, Magician
Twenty-five years working together. After his relaunch, a year’s worth of inquiries came in over seven weeks.
Relationships measured in years
Thirty. Twenty-five. Twenty. Twenty. Ten. Ten. Nine. Nine. Seven. Six. Six.
That is how long my longest clients have kept me on. Most of them started with one shoot.
Where the craft comes from
Directed live concert webcasts for RollingStone.com at nineteen, back when nobody had done it. Built and led post-production at The Second City. Featured by name in an Adobe case study. Photographer and videographer for the Naperville Area Chamber of Commerce since 2023.
You’re great at what you do. Your website says you exist.
You know you should be showing up better online. You also know that every vendor who offers to fix it speaks a different language, sells a different piece of it, and somehow the pieces never add up to customers.
Meanwhile a competitor who is not as good as you is winning the customers who should have been yours, because they look better online. Not because they are better. Because they look it.
A great business should not lose to a worse one that simply markets harder. And you should not have to become a marketing expert to be found.
Every business has stories its regulars already know.
How you started. Why the thing you make is made the way it is. The customer who came in for one thing and stayed twenty years. Your regulars know these stories, and that is why they are regulars. Someone new doesn’t know them yet.
My job is to find those stories and tell them everywhere a new customer looks before they decide: your photographs, your video, your website, the words on it, and the search results that got them there. Then I keep telling them, month after month, until you are the business your market finds, trusts, and chooses first.
“Everywhere” is not a figure of speech. It includes your Google Business Profile, your Instagram, and whatever platform your buyers use to shop your category, whether that is a venue directory, a review site, or a booking marketplace.
I hold the camera. I also build the site.
There is no team behind this page, and no hand-offs. I do the thinking, I do the shooting, I cut the video, I write the copy, I build the website, and I watch the search results. If you have ever hired four vendors to get one result, you already know why that matters.
If you already have someone you trust for strategy or marketing, keep them. I don’t replace what you’ve built. I make the work, and I make it match.
Three steps. You do the first one.
1. We talk. You tell me about your business. I start finding the stories you’re not telling.
2. I tell them. Photo, video, web, search, whichever mix your buyers actually see. You don’t have to sort that out. That’s my job.
3. You get found. The right customers find you, trust you, and choose you. I stay on to keep it that way.
I’m never working for your competition.
Search rankings are zero-sum. Two caterers’ stories never conflict; their rankings always do. So I take one business per competing category per market, we define both in writing before you sign, and for as long as we work together your competitors hear no from me.
If a friend sent you here, don’t worry: they hold their own seat. Yours is open.
Read one before you decide.
Start with a conversation.
Tell me about your business. Thirty minutes, no deck, no pitch. If I’m the wrong fit, I’ll say so and point you to who isn’t.
Just need a shoot? Events, headshots, food, video, families. Photo & Video