Stories.
These are engagements, not projects. Each one covers years, and each one is here because something measurably changed for the business by the end of it. If you want to know whether any of this works, this is the page to read rather than the one about me.
A story is what changed. A note is what happened.
Everything on this page is a relationship with a before and an after. Shorter pieces, single shoots, and things I have learned along the way live in Notes instead.
Mike DiDomenico, Magician
Twenty-five years working together, and a website that had stopped bringing new work. After the relaunch, a year’s worth of inquiries arrived in seven weeks.
Read the story
Mr. Steak
Seven years as the embedded creative director. The identity, three websites, a subscription launch, packaging, and a NASCAR car, all made by one person.
Read the story
The ones that are not written up yet.
Not every long relationship has a case study behind it, usually because the client has not been asked yet or because the work is still running. For the record, and without numbers or claims attached to any of them:
Two magicians, thirty and twenty-five years. A globally touring illusionist, twenty. A mentalist, about twenty. An independent school, about ten. A college performing arts center, ten. A community education foundation, nine, as a volunteer. A video studio making enterprise training, nine. A grill maker, seven. One of the largest magic retailers in the world, six, running their video department. The Second City, six, building and leading post-production.
Some of these become stories later. Most of them will not, and that is fine. They are here because the pattern is the point.
Yours would be the next one.
Every story on this page started as a conversation with somebody who was better at their work than their website suggested.